It’s not surprising that video is inevitably becoming the preferred medium of content. Video content is already relevant for current marketing efforts, and will only continue to grow in importance over the next several years. Here is everything you need to know about video content marketing.
1. Video Appeal
Video is appealing for many reasons. First, it an entertaining and engaging medium, in which users can learn about the latest trends. It is also easy to share on various social media platforms, especially if it is formatted for mobile platforms. Video can also be used in a wide variety of contexts, and as a result, there is also always the potential that videos will go viral. Essentially, video content is here to stay, and marketers will need to adapt to emerging videography trends in order to continually provide great content.
2. Video Categories
It is important to have a variety of video content to maximize marketing reach. Here are just a few ideas of creative types of videos that viewers are sure to enjoy:
Interviews are a great way to reach a wide variety of audiences. They stimulate engaging discussion and promote curiosity by introducing an expert in the field. This ensures that the information that is being presented is factual and credible. This encourages networking as well, as this individual may become a potential business partner.
4. Product Explainers
Product explainer videos convey information effectively and creatively, so that viewers can make more informed decisions about their purchases. Additionally, this is an excellent strategy to market innovative products, and encourage customers to engage in positive word-of-mouth. This drives sales and leads, which in turn generates overall demand.
5. Event Videos
Event videos provide those who were unable to attend an event the opportunity to experience it in a professional yet relatable way. For those who were fortunate enough to attend the first time, this is an incredible opportunity to relive the thrilling experience. This is an excellent social media strategy, especially since VR technology can be incorporated to enhance the experience.
6. Corporate Culture
Corporate culture videos help to promote a level of trust with the brand. They show that there is a team full of bright, creative, and relatable individuals behind the content. It also offers a nice break from traditional business videos, as these videos are positive and entertaining. They also allow viewers to gain considerable insight into the video making process.
Ideas do not need to be restricted to just providing clients information about the offering itself. For example, team members could vlog about relevant topics and experiences that aren't intended to advance corporate objectives. There are many benefits that can be derived from sharing experiences. For example, it humanizes the team members even more and shows that they are well rounded and have a life outside of work.
8. Benefits and Considerations
To reiterate, video is an excellent medium to utilize to fully engage the consumer, whether it is through identification of the content or the range of emotions it can evoke. Video content marketing, when done correctly, can provide immeasurable benefits. Furthermore, video content is an integral aspect in effective SEO (Search Engine Optimization) in search engines such as Google. Additionally, it is an effective way to increase ROI (Return on Investment).
As mentioned previously, different social media platforms require different approaches to presenting content. However, the length of the video also needs to be taken into consideration when implementing strategy. For example, although everything needs to be presented in a digestible fashion, appropriate length differs across the platforms due to the audience and type of content presented on those platforms.
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